So you’ve decided it’s time to part ways with your bike. It’s been a wonderful few years, but you’ve decided to move to something a bit higher up the automotive food chain, and you figure that selling your car online would help you fund your new buy. There’s only one issue: no one seems to care. Your used vehicle ad on Facebook Marketplace, in particular, is collecting dust and conducting a cricket orchestra. “Do you think it’s me?” Is it the vehicle? Is Mark Zuckerberg attempting to sway the used automobile market from the shadows?”
That third one is unknown to us. But what about the first two hypotheses? They’re more likely than not, in our opinion. Here are seven reasons why your used automobile ad isn’t getting any attention online.
Oh, and before we get started, here are 10 buyer pet peeves for used cars and motorcycles. Before you post the listing, keep these pointers in mind.
1) Your photos are terrible.
To be honest, you don’t need a high-end mirrorless camera or lighting setup for this. If you know where your light is coming from and pick an appropriate backdrop for the car you’re attempting to sell, your smartphone camera will suffice.
To photograph your automobile, avoid shooting against the light and attempt to find a great, open, and isolated place. Parking lots and side streets that are overcrowded are a no-no. Anywhere there’s trash or junk in the backdrop is the same.
And, while images taken using your smartphone’s wide-angle lens may appear surreal, people want to get a better understanding of the size of your vehicle. This feature should only be used in the inside.
2) There aren’t enough photos and angles.
When it comes to photographs, one or two outdoor shots aren’t going to cut it. Take as many as you can, including rear quarter views, front quarter shots, front-facing photos, climbing up on a step ladder for a higher viewpoint, and getting down on the ground to emphasize your vehicle’s posture.
Car customers are also interested in the inside of the vehicle. Show off the contrast stitching on your dashboard and seats, as well as the immaculate condition of your steering wheel and headliner. Your phone’s wide-angle camera? Now is the time to use it to provide potential purchasers a general idea of the interior of your automobile.
3) The name of your used automobile model is misspelled.
Corola. Inova. Montero, but without the ‘Sport.’ Let’s face it, man. Let’s start with the fundamentals, shall we?
4) Your cost is either ‘P1’ or ‘P1,234,567.’
And, for the love of God, since we’re in the business of essentials, please mention your real target pricing in the ad. No one is so foolish as to believe he’s found gold when he clicks on a P1 Used Nissan Almera. If you find an outlandish or incomprehensible pricing on a listing, you should probably avoid it. You may only say that your asking price is negotiable at most.
5) There are a lot of facts missing from your listing.
A 1.5-liter motor? What is the result? Is it better to use diesel or gasoline? Has it recently been serviced? If so, when do you think it will happen? ‘A little rust.’ But where has it gone? Yes, we are aware that you are selling. If you want us to take your ad seriously, at the very least give us a clear notion of what we’re looking for. We don’t know all there is to know about your ride because you do.
Make sure to include the car’s age, any obvious flaws, past accident history, and registration status. Consider yourself in the position of a possible buyer.
6) You’re clueless about the used automobile industry.
We know you adore your automobile and that the minute you chose to sell it, you had a price in mind. That’s OK, but bear in mind that your perceived value for it may differ from what it’s truly worth—at least until you consider the vehicle’s general condition, accident history, and service records.
Look through other classified ads and ask around. We’re not simply stating this because you could be overcharging for it. It’s possible that your vehicle is worth more than you realize.
7) The automobile is plainly in bad shape.
Okay, we get that you want to be straightforward with potential buyers about any difficulties or flaws in your vehicle, but being honest isn’t always enough. Unless you’re planning to sell to a junkyard, you’ll have to deal with these issues. In this scenario, keep in mind that money isn’t always necessary to create money.