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How to Drive More Traffic to Your Website Through Search Engine Optimization In Digital Marketing

No matter what industry you’re in, you’ll want to make sure that you’re able to attract new customers as well as retain your existing ones. To do this, one of the most important things that you can focus on is marketing and digital advertising in order to help people find your website or product when they perform searches through search engines like Google, Bing, Yahoo and others. GrowDigital1 is a digital marketing agency which help you to create latest SEO strategies so that you get more visitors to your website.  This article will explain how to create effective Search Engine Optimization strategies so that you can attract new visitors to your business and help your business grow.


With the onset of digital marketing and the internet, a whole new world of advertising became possible. One type of advertising which has rapidly grown in use is SEO – or search engine optimization. SEO is different from traditional marketing in that it focuses more on the placement, not so much on how attractive something looks. If you want to grow your business through SEO, Digital Marketing Company will help you. With SEO, what you want is for your content to appear near the top of a search engine’s list. It is very profitable for a businessman.

How search engines use links

The foundation of an SEO campaign is the backlink. The vast majority of traffic your site will receive from search engines will be driven by links, and links form the backbone of any SEO campaign. It’s important for websites with high domain authority (DA) and page authority (PA) to link out to other related websites with a lower DA/PA rating. Outbound linking is beneficial for several reasons, but mainly because it gets you into the good graces of Google and other major search engines.

Why are backlinks important?

No matter how many shares and likes a website might have, it will not rank in Google if it does not have backlinks. Backlinks give the search engines evidence that your content is relevant, which encourages them to rank you higher in their algorithm. And the higher your rankings are on Google, the more traffic you’ll receive.  So how do you build backlinks? Leading Digital Marketing Agency do exactly this. Firstly, get as much exposure for your website as possible by publishing quality content on other websites with lots of backlinks. Secondly, create an email list so that subscribers can be notified about new blog posts or products/services released by your company. Thirdly, ask influencers to share or mention your site in an interview or blog post they’re writing.

Types of backlinks

A backlink is an online link that points to your website and has the potential of driving traffic and generating more exposure. There are many different types of backlinks and each type can be categorized into two main types – inbound and outbound. Inbound links are when other sites link back to you, which can raise your site’s ranking with search engines as well as establish social proof for your brand.  Outbound links are external websites linking to your own content on their site. The anchor text (text) used in the link can have a big impact on how it performs, so using keywords strategically will help drive more traffic from those specific searches. You should also try to mix up your anchor text for variety purposes so Google doesn’t penalize you for only linking with one keyword phrase or group of phrases.

Link building strategies

Research keywords for your site and other appropriate business sites that could provide potential visitors with a link back to your site. For example, if you are a business in the construction industry, search construction or building. You’ll be able to find hundreds of websites related to the industry. Don’t limit yourself; explore words that can have positive connotations.  Many people use the internet to research their next purchase. If they’re looking for a new car, they may type best car into Google and see what comes up on the first page. Make sure your company website is one of them! Digital Marketing Agency In Kolkata will help you to come up your website on the first page of SERP (Search Engine Result Page). It will help you to get more clicks and more visitors to your website. helps you to get more blogs like this.


The summary of SEO ( Search Engine Optimization ) is that it is a complex, highly technical field. As such, SEO can be considered one of the most challenging parts of Digital Marketing. Though, as discussed above and in more detail below, SEO can also be one of the most rewarding parts. If you want your website’s traffic to increase and improve ROI ( Return on Investment ), it’s vital that you find a company that specializes in this highly-sophisticated field.

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