Because privacy compliance is so important for businesses worldwide, any content strategy must consider the privacy implications.
You need to follow these steps to create a compliant content strategy. Provide users with the ability to control and have access to their data.
Research shows that 68% of consumers are concerned about the personal information they share with businesses (KPMG).
You should keep this in mind when creating your content strategy. A user must also ensure compliance with data privacy laws as a business.
You create a privacy statement to inform customers about how you handle their data and how they can change that. Your policy must be prominently displayed on your website.
Consumers have two options: opt-in (GDPR) or out (CCPA). An automated cookie consent solution can simplify this process as data is often collected via cookies.
Your consumers can decide how often they want to receive communications from you, such as weekly, monthly, or never.
It should be easy for them to choose the type of communication they want, such as newsletters, ebooks, or special offers.
You can allow them to choose where they receive communication, such as email, text, and social media.
Prioritize The Collection Of First-Party Data
First-party data refers to information directly received from your audience, not through third-party service suppliers. This eliminates the risk of not following the law as you weren’t aware of third-party practices.
Here Are Some Ways You Can Get It
Engage with customers to provide value. Explain how personalized product recommendations or content that is tailored to your preferences could be of benefit to consumers.
Encourage users to make accounts and remain logged in. You can reserve certain features for members who are signed in. Signed-in users may be able to create a wishlist and leave reviews.
If you can show people, they will benefit from sharing their data. You can still gather relevant and useful data to help you with your content strategy. It is important to make clear that you are serious about data privacy and will respect any data you collect.
Make Data Privacy A Brand Value
KPMG reports that 86% of consumers are concerned about data privacy. 40% of respondents don’t believe companies will use their data responsibly.
How can you resolve these fears? Make data privacy a core value for your brand.
Use simple language to ensure that consumers fully understand your privacy and cookie policies.
Reduce the amount of data you collect. Targeting specific segments is important. However, you should create content that appeals broadly to your audience so that personal data is less of a burden.
Your content (e.g., social media posts) should promote your commitment to data privacy.
Consumers who have questions about data privacy should be able to reach you.
Second, don’t see data privacy as a problem. Instead, view it as an opportunity to enhance your brand’s values.
A Clear Policy For Internal Data Compliance
Your employees are the first to ensure data privacy compliance. You must ensure that your employees know the data protection rules if you want them to follow them.
- What are the data protection laws applicable?
- How the laws affect content creation, sharing, management
- How laws impact their daily tasks
Your teams should have a written policy on compliance. Every policy is different, but your policy should outline what personal data you have and how employees can respect data privacy while creating and executing content strategies.
Your content strategy should evolve with the new data privacy laws. Keep your content strategy flexible, incorporate privacy into your company’s values, and create engaging, informative content that encourages your audience to share valuable information with your brand organically.