We are catering marketing according to the consultants of APRE Rome. Strategies for creating a successful business in the complicated food and beverage sector.
The general principles and mechanisms of modern Marketing plan teach us that everything revolves around the customer: a restaurant, like any other business, must, first of all, take into consideration the needs, behaviors, desires, and expectations to create products and services aimed at your target audience.
Winning Marketing Strategies for Catering
The marketing plan for a restaurant is only one piece of a complete strategic consultancy for the restaurant plan. The plan must include several stages to be developed to define a winning strategy:
1 – Market analysis
The complete evaluation of the business, in which one’s resources are determined, a kind of inventory in which to establish:
- Strengths(elements of differentiation and competitive advantages).
- Weaknesses(disadvantages of the business compared to the competition, limits, and aspects to improve).
- Opportunities(favorable trends, market niches)
- Threats(competition, positioning, etc.).
2 – Competition analysis and target definition
It involves setting up a study on the restaurant’s competition by paying attention to offers and prices, types of customers, and weaknesses. Then, based on this and other data collected, it is possible to define one’s reference target around which to build the Food & Beverage offering.
3 – Definition of objectives
With all the information gathered, restaurant marketing experts can establish the objectives of the business, both macro, and micro. For example, a marketing plan for a restaurant can include several strategies such as:
- Consolidate the brandwith marketing objectives by defining its mission, values , and vision (the unique value it offers and how it stands out from the competition).
- Establish initiativessuch as promotions, coupons, and advertisements to acquire and retain customers, on and off-line.
The importance of the web and social marketing for restaurants
A fundamental part of any communication plan concerns web marketing for restaurants, which establishes (based on budget, targets, and objectives) which strategies to implement or implement. Customers need to be able to find your restaurant online, and you need to work on your web presence. To do this, you need to:
- Create a functioning website;
- Engage in local SEO practices, essential for small restaurants because searches are relocated;
- Enlist local food bloggers (for reviews and external links);
- Monitor review sites (reputation is crucial, being, for example, TripAdvisor, a guide for most users looking for a place to eat);
- Create the newsletter (e-mail marketing to build customer loyalty);
- Taking care of social networks professionally: an active presence on Facebook, Instagram, Pinterest, and so on allows you to engage customers 365 days a year and communicate directly.
Develop your marketing plan in the food and beverage sector
Are you thinking about how to apply these guidelines to your restaurant marketing? Developing a potentially winning strategy requires dedication, commitment, and skills. Develop your Food & Beverage marketing plan with us to find the right positioning in the market, study the winning offer, and hit your target. Click for more info.
Rely on the food marketing consultants of April Roma
As we have seen, the study of Food & Beverage marketing requires analyzing and defining multiple aspects, including the business plan and other administrative factors. It is, therefore, essential to use the right marketing tools for catering and rely on food consultants, such as APRE Roma, who can draw up the most effective marketing plan for restaurants and advise you on the most suitable strategy to beat the competition.
FAQ
Why make a marketing plan for a restaurant?
In the restaurant sector, competition is very high. Therefore, once you have opened a business, it is necessary to differentiate yourself by building your own specific identity, continuing to analyze the market, and defining growth objectives.
How does the marketing consultancy for catering work?
The consultancy produces a document divided into several essential points:
- Market analysis (which includes strengths, weaknesses, opportunities, and threats).
- Analysis of the reference target.
- Definition of objectives and growth consolidation.
What services does APRE Roma offer in the food & beverage sector?
APRE Roma is a consulting company able to guide you at 360 °. In addition to the marketing plan, it is also possible to request specific advice for developing the format, the design of the restaurant, and its furnishings.
What is the cost of developing a marketing plan?
The cost varies according to the complexity of the project. First, contact us for a quote indicating the budget you want to invest in and some essential information about your food & beverage business. Then, you can call us or fill out the appropriate form to make an appointment.
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