Are you racking your brains to come up with an innovative strategy for disruptive digital marketing? Are you innovative enough for giving your business the edge? We are here with powerful weapons that can help you beat your competitors efficiently, as suggested by the best digital marketing agency Parramatta. But remember that these tools will work only if you understand the why, how, and when of using them. Read on to find more!
1. More isn’t always good
Being a rookie business owner, you are driven. You end up setting 10 social media accounts on different platforms. But understand – quality is way better than quantity! Choose the platform that will give you the most engagement and traffic according to your sales strategy and content. There are statistics available on the internet that will help you better understand the social media platform that is most suitable for you.
2. Influencers!
Influencers have become the buzzword in digital Marketing Company Lucknow & Digital Marketing strategies nowadays. A survey by Collective Bias revealed that around 30% of consumers are more likely to buy a product recommended by a “non-celebrity” blogger. People can relate to these influencers and hence influencer marketing is a very powerful tool! Look out for potential influencers in your niche for building your brand visibility.
3. 80-20 Rule
Do you know about the 80-20 rule? It applies to content and digital marketing too. You ask how? 80% of your content should communicate value and 20% should be focused on promotions. You have to connect with people to solve real problems. Many business owners just underestimate the importance of creating value. Let us take a look at the figures then. Businesses with value-driven blogs receive 67% more leads than businesses that don’t.
4. SEO – Is it worth it?
SEO is the best way to drive free traffic to your website. It is useful in a broad area of applications such as website optimization, device optimization, quality link building, and many more. Keyword usage in page optimization can really help in ways you can’t imagine. It is complicated but is worth the effort. There is a lot to learn when it comes to SEO and therefore you can rely on your friends from the online branding agency Parramatta. They can help you provide an SEO Company in Lucknow with & an SEO specialist for building the strategy best suited for your business.
5. Paid Ads – Are they always useful?
Many business owners spend a lot of money on PPC confusing more traffic with more sales! But the truth is that you need to have a long-term SEO strategy and sales funnel for it to actually work! Instead, try to create a compelling offer for your audience. You can provide valuable offers such as free eBooks and goodies. Also, try to focus on website content and create targeted PPC ads.
6. UX is the glue that holds all of it together!
You can focus on an intuitive user interface, easy menu navigation, chatbots, effective video marketing, customer management strategy, the tone for content, and communication channels to be used. You need to learn more about your target audience for getting the most optimal choices. You need to inspire them and make a lasting impression.
7. Email Marketing and Social Media
These are two methods to reach and interact with your customers directly. Never underestimate these tools. Use the power of social media and choose the right social media platform for your business and start branding yourself there. Email marketing is direct marketing and with this, you can attract customers to take action, by offering the right and specialized offers to them at the right time.
To get ahead with your business, you need to learn how to use the tried and tested digital marketing methods “properly”. You don’t want to make the mistakes that your competitors make. Always remember to emphasize more on quality – less is more!
